Corporate Partnership · £2m · 5 Weeks
£2,000,000. 5 weeks. 7 May → 7 June 2026. Straight to the frontline of London community sport.
The ask
Every penny goes directly to grassroots community sport organisations on the frontline of youth violence, child poverty, and inequality across London.
Why now · the case for support
London's grassroots sport sector is the unfunded frontline of three crises that should embarrass us as a city.
48%
of London's knife crime victims in 2024–25 were aged 25 or under.
Metropolitan Police, Nov 2025
1 in 3
London children are growing up in poverty.
Trust for London, 2025
40%+
child poverty in Hackney, Newham, Tower Hamlets and Islington.
Trust for London, 2025
53,000
sharp instrument offences recorded in England and Wales in a single year.
House of Commons Library, Oct 2025
The proof · sport works
£4.38
returned for every £1 invested in community sport in England.
Sport England, Nov 2025
£123bn
annual social value generated by community sport in England.
Sport England, Nov 2025
£1m
fresh Mayor's VRU investment into sport interventions for at-risk young people.
Mayor of London, 2025
Your £5,000 pledge generates roughly £21,900 of social value.
Why NSA
NSA operates 365 days a year inside the boroughs that need this most. We know the coaches, the courts, and the organisations doing the work.
Athletes, creators, and young people already inside the NSA ecosystem.
Basketball Nxtion, Strong Girl Squad, Locked In Football and So, Run.
Live programming across Hackney, Lewisham, Southwark, Lambeth, Newham and beyond.
NBA, Jordan Brand, Red Bull and Gumball 3000 media credentials. Trust earned over years.
Where the money goes
£2,000,000 split across fifteen tiered grants, awarded to grassroots organisations using sport to change young lives in the boroughs that need it most.
£400,000
×1
Lead recipient. The hero story for the campaign.
£200,000
×2
Two strong supporting partners.
£100,000
×12
Backing twelve community organisations on the frontline.
Selection & governance
Donors deserve to know exactly where their money goes. Here's how we make sure it's clean, fair, and impactful.
Selection signed off by a panel of respected names from London's sport and youth sector.
Public selection criteria. Eligibility, scope, and scoring are transparent from day one.
Every recipient organisation passes safeguarding, governance, and financial checks.
Every donor receives a written impact report within 90 days of distribution.
Pledge tiers
Six tiers. Built so businesses of every size can back this. Recognition scales with the level of support.
£500,000
1 slot
Title presenting credit. Lead position on impact film. Dedicated podcast feature.
£300,000
2 slots
Co-presenting credit. Podcast feature. Premium logo placement.
£200,000
3 slots
Logo on all assets. Press release. Impact film feature.
£100,000
5 slots
Logo placement. Social campaign. Named recognition.
£50,000
10 slots
Logo on campaign materials. Named at close.
£10,000–£20,000
Open
For small businesses and individuals who want in.
What you get back
Logo placement across the campaign, impact film, social rollout, and press.
Headline backer earns a dedicated Beyond The Athlete episode with their leadership.
Photography, short-form video, and quote-ready copy for your own channels.
Written report inside 90 days. Real numbers. Real stories. Real organisations backed.
Timeline · 5 weeks, one goal
Five weeks. One target. £2,000,000 raised, distributed, and reported on by 7 October 2026.
Week 1
7 — 13 May
Direct outreach to existing partners. Title Sponsor locked in.
Week 2
14 — 20 May
Campaign goes live. Open call for grassroots organisations to apply.
Week 3
21 — 27 May
Press, podcast, social rollout. Mid-tier pledges secured.
Week 4
28 May — 3 Jun
Headline Backers and Frontline Partners closed out.
Week 5
4 — 7 Jun
Recipients announced. Final 48-hour drive. Fund closes 7 June.
Back the frontline
Pledge before 7 June. Email us with your tier and we'll send the agreement.
David Bryant · Founder & Director · info@nxtionsportsassociation.com
